Photography: Why you should ALWAYS charge what you're worth

Photography: Why you should ALWAYS charge what you're worth

The photography industry is a funny old beast. Of course, you have your absolute prodigy’s — as you do in any industry — but the rest of us? I reckon it’s all smoke and mirrors.

What I mean is, once you’re good — like, good enough to charge for your work, you know your stuff inside out, you’re prepared, you’re a boss — how do we really differentiate one photographer from the next? Why does one photographer charge £5000 a day, and another £500?

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